Years ago, one of my clients asked me "What is the ONE thing that holds back business people, entrepreneurs and business owners alike, from attaining success?" Wow - 1 thing. I pondered this a moment and soon realized the core element to it all.. and that one thing is…
When I reflect on my past corporate life and the numerous documents and reports my team and I created, I recognize that the most effective pieces were definitely not the lengthy documents in size 10 font of black letters on a white background. No. The effective pieces were the ones that leveraged the power of visual communications.
Lately, I have observed many “change efforts” attempting to capture support of their targeted audience through some of the more traditional ways such as sharing policy after policy that limit success or sharing data upon data. And through it all, I see that their targeted audience is not getting past the second sentence they share.
I’ve done much reflection over the past months, on what worked and what didn’t with the change efforts I led in the last twelve years I spent in Corporate Canada. Consistently, each time I recall us making a big impact, it was when we had a great story that engaged our target audience...From all my reflection and studies, I see 3 key reasons why storytelling is fundamental for driving change...
At the end of the calendar year, many of us are frantically preparing for the holiday season and working overtime with increased business duties, annual events and performance reviews. That said, to me it's the perfect time for change agents to leverage this “natural” cycle of year-end to create leverage for their change effort. The question is, how?
As some of you may know, I had the great opportunity to work for a leading Canadian telecom for more than twenty-five years. I had the opportunity to be mentored by some of the best in the industry, including on how to create customer loyalty and the connection between employee engagement and customer following and financial performance of a company. It was a Canadian “Top 100” Employer with great people and it afforded me many great opportunities for which I am grateful.
Recently I attended a leadership development conference where many great speakers and authors shared their secrets on what it means to be a visionary leader. One of the key takeaways for me from the event came from Navy Seals Commander, Rorke Denver. Denver is known for his role as Lieutenant Rorke in the 2012 film "Act of Valor" and for his appearance as team leader in the Fox Television series, "American Grit."
I believe business needs to be different and that a movement is already afoot. You and I are at the forefront of this movement. People across the globe say it is time for positive change. And no matter which way we look at it, our world is calling for help - for more positive, sustainable living on Planet Earth for its inhabitants.