Who Tells the Story at the Symphony & How that Relates to Business
Recently I attended a local symphony concert and through the beautiful interpretation of some of Tchaikovsky's finest, it got me thinking of who was actually telling the story that was unfolding before my eyes. I considered:
- Was it the conductor? After watching his splendour, I concluded that he provides a solid structure to the story, but he wasn't actually telling it.
- Was it the soloist, the guest concert violinist? She definitely had a very important role in sharing the storyline, but if the drums, clarinet, and the other string players were not there, the full details of the story would not be revealed.
The thing is, I saw and heard before my eyes how each person as part of this orchestra team was contributing to the story being told. Without one of the players, the story would be different.
To me, that's just like any business - all roles contribute to the story the business is telling to its audience -- its current and future potential customers. If each of the customer facing team players aren't playing their piece to the degree the role requires, it impacts what their audience sees and remembers. Besides that, all behind the scenes players also impact the story told. If the backstage people decide to not repair equipment as frequently as it needs, it sure can be at odds with a formally dressed orchestra and the pristine sounds created by these talented musicians.
When we work as a team to deliver a product or service, we all contribute to the story being told. And our responsibility is to ensure that our role is delivered with that end in mind -- how it will impact the quality of the performance for our audience, the customer.
Interested in listening to an audio on this topic where Donna delves into this a bit more? Then click here to listen to her podcast episode.