storytelling in business

Why Storytelling in Business

Why Storytelling in Business

I’ve done much reflection over the past months, on what worked and what didn’t with the change efforts I led in the last twelve years I spent in Corporate Canada. Consistently, each time I recall us making a big impact, it was when we had a great story that engaged our target audience...From all my reflection and studies, I see 3 key reasons why storytelling is fundamental for driving change...