Episode 22 - The Power of Storytelling in Business
A little while back, I presented at an online summit where I spoke on the power of storytelling in business. The event was recorded so in this episode, I share with you part of that live presentation where I shared the 3 Key Super Powers of Storytelling in Business and started with a bit of my own story...
A little while back, I presented at an online summit where I spoke on the power of storytelling in business. The event was recorded so in this episode, I share with you part of that live presentation where I shared the 3 Key Super Powers of Storytelling in Business and shared a bit of my story....
These are the 3 reasons that I illustrate during the talk on why to use storytelling in business…
1. Storytelling captivates interest.
In the business world where meeting presenters frequently overkill with data, stories pique the attendees’ listening ears, creating more attentive listeners through entertainment. If you can’t captivate interest or create attentive listeners, their audience simply will not hear the message.
2. Stories stay in memory.
The right story told to the right audience in a compelling way will stick in memory banks for years to come. As a result, that person is more likely to share the story with (and influence) others, and the learning of the story is more likely impact their future behaviour.
3. Stories get to the heart.
In a world where data may excite the mind, it will rarely engage the heart. Stories engage both sides of the brain and therefore get more of the person internally ‘on board’. If your quest is to motivate people to take enthusiastic action of some sort, capturing the mind is not enough, you need to capture the heart too.
The bottom line is, as entrepreneurs and business owners, in our crazy-busy, information-overwhelm world, it can feel like we have a challenging road ahead of us, in cutting through the noise. But, if we can share our message in a way that captivates interest, is easily remembered and engages the heart, we can cut through the noise and have our message heard. And that is indeed the power of storytelling in business.